Packaging & Print

A screen forgives a lot. Print does not. Color has to be right the first time, type has to hold at the size it actually prints, and the whole thing has to survive a shelf, a pocket, or a tackle box. This is the work that has to be finished before it leaves.

Herbal Anatomy

A conceptual tea range where each tin carries an ink drawing of the organ that tea supports. Peppermint for the gut, ginger for the kidneys, black tea for the heart. Every illustration drawn by hand.

Read the full process ›: the concept, the logotype, and every anatomical drawing behind the range.

TitanFlex: Pond Hopper Tackle

Retail hang-tag packaging for a handmade swimbait line. It had to hang straight on a peg, show the lure clearly through the window, and hold up in a shop where every competitor is shouting.